Design Samples

Three consumer empowerment products I led from concept through design, spanning mobile apps, responsive web, and high-stakes financial contexts.

Personal Finance Financial Empowerment Money Skills

MoneySmart

Financial clarity and confidence for everyday decisions.

Role Product Strategist & Team Lead

Led Product Vision · Cross-functional Orchestration · Executive Stakeholder Buy-in

✓ Know what you can safely spend, after upcoming bills and savings goals.
✓ Stay ahead of bills with a proactive money calendar.
✓ Generate AI-powered dispute letters for debt and credit issues.
✓ Impartial & Private by Design: all data stays on your device, zero PII collected.

Fraud Protection Consumer Safety AI Detection

Stay one step ahead of fraud.

Role Product Strategist & Team Lead

Led 0-to-1 Product Vision & Incubation · AI Governance & Risk Mitigation · UX Strategy

✓ Real-time scam detection of suspicious messages, phishing URLs, and fraudulent calls
✓ Clear, explainable alerts
✓ Educational resource hub with guides on emerging AI-generated scam types
✓ Community-powered intelligence from real reports helps you stay ahead of new fraud tactics

Homebuying Mortgage Shopping Responsive Design

Turn the overwhelming homebuying process into a clear, confident journey.

Role Product Strategist & Team Lead

Led Omnichannel Product Vision · Policy-to-Product Translation · Executive Stakeholder Alignment

✓ Step-by-step homebuying journey with tools and resources at every stage
✓ Mortgage rate comparisons and cost calculators across loan types and lifecycle stages
✓ Plain-language explainers for the most complex mortgage documents, field by field with contextual tips
✓ Levels the playing field for first-time buyers to shop, compare, and close with confidence