An Important Step Towards a Unified Experience.

Small details, like consistent copy, are overlooked so many times. If you take your time, put the same screen from different platforms together in front of you, you might find some interesting inconsistencies that you didn’t notice before.

Take the screens below for example. They’re Viki’s iOS app, Android, and Website. We’re using different copies for our TV series: TV Shows, TV, and Global TV. Simple tweak would improve the consistency, and it avoids users confusion when they move from one platform to another.

Identifying inconsistencies is an important step towards a unified experience.

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I’ve found quite a lot of inconsistencies, not just copy, and it’s a good sign because identifying inconsistencies is an important step towards a unified experience.

Have you done your inconsistency review?

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