Using Maslow’s Hierarchy of Needs to Drive Action
I was reading an article on TechRepublic when a pop up was shown. It provided me an option to Sign Up. It was intrusive, so my automatic reaction was to move my mouse quickly to close the pop up. But something stopped me from closing the pop up. Below the big Sign Up Now button, it said “No thanks, I don’t want to stay on top of my game.” Wait a minute, I want to stay on top of my game! So I was thinking twice to not to sign up. Why did it happen? See Maslow’s Hierarchy of Needs below:
We can drive action if we know how to touch the needs of the users. Taking the TechRepublic’s sign up pop up as an example, they know how to touch my need of achievement and respect by others. I want to stay on top of my game, so I signed up.