UX Design Principles from Lao Tzu
Lao Tzu was a philosopher of ancient China (born in 604 BC), and we can learn something about UX Design from him. He said: “I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures.”
We hear ‘easy-to-use’ all the time. In iOS 7 introduction video, Jony Ive said “I think there’s a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of cluttered ornamentation. It’s about bringing order to complexity.”
Simplicity is complex. John Maeda has been promoting simplicity for long, his book and thought are my favorite resource for simplicity.
Good design takes time. No design is perfect, continuous improvement needs patience.
Compassion is the understanding or empathy for the suffering of others. We hear about put yourself in the customer’s shoes. Easier said than done. I heard someone said “the user was stupid, he couldn’t use our product. Our users are smarter than him.” It’s not gonna work. One of the most important skills you can have is to listen to others, especially when you’re designing something for someone else. I might not suggest you to put yourself in customer’s shoes. I would suggest you to stand beside the customer, and observe how he walks and listen to his comment/feedback.
Lao Tzu might be the father of UX design 🙂