Good UX and Bad UX Need Each Other
Gregory Bateson said “All experience is subjective.”
No doubt about that. Each individual is unique. What you think it’s good, might be bad for me or other people.
The question is, can you really design a good experience for most of your users? How do you make sure that most of the users will have good experiences when using your app?
Let’s start with yourself: How do you know when you’re having a good experience? Most of the time, you will compare it (conciously or not) to another experience that you had before.
For instance, grouping friends in your social network is hard with Facebook, I keep forgetting how to do that on Facebook, then Google+ introduced an easier way to group people, they have a very nice interaction by drag-and-drop your friends to a circle.
It makes the experience of grouping people on Google+ is good, because I remember how hard it is for doing the same thing on Facebook.
So now we know one thing: you know you have a good experience when you can compare it to a bad one. Good User Experience and bad User Experience need each other.
How can you take advantage of this? It’s very easy. When you do something better than what’s already in the market, tell your users about that. You should even encourage the users to try competitor’s app.
Tell them what’s good about your product, but don’t ‘attack’ competitor’s product. Let the users experience it by themselves.
If you really do it better than the competitor, than your users will know. They’ll have a good User Experience with your app.