Everything is Relative

“Most people don’t know what they want unless they see it in context. We don’t know what kind of racing bike we want-until we see a champ in the Tour de France ratcheting the gears on a particular model. We don’t know what kind of speaker system we like-until we hear a set of speakers that sounds better than the previous one.
Everything is relative, and that’s the point.”
Dan Ariely

Dan Ariely

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