Ask These Before Your Hands Get Dirty
It’s very common for anyone when creating a website or a mobile app, to jump straight to the design of a wireframe or even make a quantum leap to a graphical design.
I was reminded by Jesse James Garrett, in his book (Elements of User Experience), that many of website’s failures – before the first line of code is written, before the first pixel is pushed, and before the first server is installed, are because people don’t bother to ask these two basic questions:
- What do we want out of this site?
- What do our users want out of this site?
The first question will give answers to the site objectives, while the second one will give us what user needs. Both of them will be the foundation of every decision made along the process of designing user experience.
“One of key to success, is to serve an unserved need.”
– Donald Trump
Why do you need to have an explicit site objectives? Because the site has to give you values.
It can be in term of monetary value (more money!), stronger brand identity, stronger relationship with your customers, it can be anything. Unless you’re looking for something to waste your time, the site has to give values.
Donald Trump said that one of key to success, is to serve an unserved need. If you want to serve someone’s needs, ofcourse it makes sense to find out the needs of your customers.
So again, before the first line of code is written, or before the first pixel of graphic is pushed, or before the first server is installed; ask those two questions, and you’ll have a great foundation for delivering a great user experience.